Reasons why small business websites are vital

Why a Website is Crucial for Small Business Growth

Small business websites are critical for growth and success. Without a website, entrepreneurs can miss out on opportunities to gain visibility, generate leads, and even establish credibility. On average one in five small business owners find it difficult to generate traffic to their website.

Poor website design not only keeps potential customers from visiting your site but also puts off those who do - 57% of users don't recommend businesses with unattractive mobile designs. Investing in a quality website can help increase trust and awareness of your business, while providing a better experience for visitors to maximize conversions.

1. The First Rule: Keep Your Doors Open 
Unlike brick-and-mortar businesses, which are open for part of the day, your business website can remain open at all times. If you have an eCommerce website, you can even sell when your store is closed if you market your business 24 hours a day. Consumers can visit your website to learn more about your business, mission, and offerings.

Maximizing sales can be done by creating a solid marketing strategy that is centered around your business website.

Utilize platforms such as Google, social media, and other online sources to draw visitors to your website who will learn about what you have to offer and determine if it meets their needs. Once on your site, the use of calls-to-action helps turn those viewers into sales leads. You can generate even more conversions through various methods such as implementing an eCommerce site or incorporating forms or chatbots.

All this is beneficial in growing your business and achieving desired sales objectives.


2. The Second Step: Create Awareness
Having a small business website allows consumers to learn about the different options available to them.

An effective digital marketing strategy starts with your website. Each interaction helps people become more familiar with your brand, until they ultimately remember you. Keep in mind, that it takes about five interactions before someone recalls your business. Such familiarization has a positive effect as well; according to studies, 82% of consumers see a brand in a better light after reading unique content, while over 60% will be more likely to make a purchase.

If you are interested in working with our website design agency this year, we can incorporate your visual brand into every page of your website.

Over time, consumers will associate your brand with your products and services, so they will be able to recall your brand. You can generate leads and sales to help your business grow when they think of your brand next time they need your offerings.


3. Convey Your Expertise
Remember, consumers feel more comfortable with businesses after reading personalized content. You can use your business website to share helpful, informative blog posts.

It’s important to work with a website design agency that can design and optimize your website for search engine optimization (SEO). SEO can help more people find your website and content. Then, you can start communicating your experience and expertise.

You could even position yourself as a thought leader in your industry. Becoming a thought leader can help you demonstrate your credibility. Gaining credibility could encourage more people to trust your brand.

As people learn to trust your brand and expertise, they might rely on you for the products or services they need. You could have an easier time attracting new customers as a result.

4. Boost Your Rankings
In order to reach more people online, it helps to create an SEO marketing strategy. SEO will help your business appear higher on search engine result pages (SERPs). When someone searches for your product or service, your website might appear at the top of a SERP.

Appearing at the top of SERPs for different searches can help you rank ahead of competitors. In fact, small businesses can rank ahead of huge corporations using SEO. You can even the playing field to attract new people to your business.

Boosting your rankings will also help you generate more website traffic. Remember, as people visit your business website, they can learn more about your brand.

As you attract new visitors, you'll gain more opportunities to generate sales. Since SEO is a cost-effective marketing strategy, your ROI will improve over time, too.

5. Generate Loyalty
As people begin to trust and fall in love with your brand, they might become long-term, loyal customers. Encouraging brand loyalty will help you generate repeat sales.

You can spend less money on advertising and customer acquisition, allowing your ROI to improve.
You can even use your business website to host a brand loyalty program to encourage more people to make repeat sales.

6. Show Off Products
Consumers want to learn about your products and services. Our affordable website design services can help you show off your offerings.

Consumers will have an easier time recognizing the benefits and features you offer. You could have an easier time communicating your unique value proposition to stand apart from competitors.

If you accept online sales, you can even use your website to sell more products than ever before! For small businesses that book consultation appointments or reservations, consider using a scheduling app instead.

Either way, you can customize your website based on your needs to grow your business.

7. Gather Helpful Data
One of the top website benefits you'll experience is the data you can collect from your company website. You can use this data to learn:

 
  • What demographics your customers fall under
  • Which pages they visit
  • When they leave your website
  • What blog posts they read
  • Which products/services they prefer
The more data you gather, the more likely you can improve your digital marketing strategies. You can then generate more leads and sales to boost your ROI!
 
Small Business Websites are Vital: Invest in Affordable Website Design Today
Set your company up for success this year. Contact us to learn more about our affordable website design services for small businesses. With help from our website design agency, you can reach more customers online than ever before.

Leveraging our agency's experience and expertise will help you save valuable time and energy.

Eager to get started? We can't wait to help.

Let us build a website for your business. Get started with our professional designers today.